WSS x Two Circles | Distribution Strategy
WSS
WORLD SUPER SERIES
SLIDE 01
Distribution & Media Rights

WORLD SUPER SERIES:
WSS x TWO CIRCLES

Unifying fragmented sports IP to dominate global media rights and digital distribution.

WSS
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The North Star

OUR MISSION

TO CONSOLIDATE THE WORLD’S MOST PASSIONATE, FRAGMENTED SPORTS INTO UNIFIED MEDIA PROPERTIES.

WSS exists to bridge the gap between high-participation athletics and professional commercial structures—creating elite pathways for athletes and premium digital access for a global fanbase.

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The Business Model

BEYOND EVENT PROMOTION

WSS is an IP holding company. We consolidate high-participation, commercially fragmented sports to build unified media properties for future acquisition.

UNIFY

Aggregating gyms, athletes, and data hubs into a single commercial interface.

DISTRIBUTE

Proprietary OTT platforms per sport vertical, owning the fan relationship.

EXIT

Selling validated audiences and media rights packages to major rights holders.

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Strategic Selection

THE FRAGMENTATION TRAP

We target sports with massive global participation but zero centralized media structure.

QUALIFYING METRICS

  • Olympic Recognition: Sports in the Games lacking a pro-league.
  • Participation: >2M global active practitioners.
  • Digital Native: High action, short-form viral potential.

THE VERTICALS

  • Vertical 01: Muay Thai (In Operation).
  • Vertical 02: Padel (Global Launch 2027).
  • Vertical 03: Emerging Combat / Niche Athletics.
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Vertical 01: Validation

MUAY THAI: PROOF OF CONCEPT

3MGlobal Participants
200+Partner Gyms We Work With
15+Active Countries WSS Are Present In

Muay Thai is the fastest-growing striking sport. We have unified a network across Europe, the US, and SEA, creating a captive distribution audience from Day 1.

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Quality Standard

TIER-ONE BROADCAST ENGINE

STORYTELLING AS GROWTH

We don't just film fights. Partnering with BrainCup Media, we produce high-narrative 'Embedded' storytelling content that connects our fighters relatable stories to build a global fanbase across our platform.

LIVE OPS

  • 6+ Camera 4K Live Broadcasts.
  • Real-time Fan Engagement Integration.
  • Instant Viral Clipping for Social.
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Activation Schedule

2026 GLOBAL ROADMAP

DATELOCATIONTYPE
March 14London, UKLaunch: Europe vs Thailand
April 18Madrid, SpainSuper Show: Europe vs Australia
May 9UK (National)Super Show: Europe vs USA
June 13London, UKSummer Super Show
H2 2026Cyprus / Germany / Italy / France / Portugal / AustraliaInternational Franchise Events
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The Partnership

TWO CIRCLES: DISTRIBUTION ASK

OBJECTIVE: SCALABLE GLOBAL FOOTPRINT

We are seeking to leverage Two Circles' data-led distribution expertise to secure:

  • International Rights Sales: MENA, North America, and SEA.
  • Linear/OTT Crossover: Maximizing reach on major broadcasters while retaining DTC subscriber data.
  • Data Monetization: Utilizing the WSS 1st-party fan data engine for sponsor matching.
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Exit Strategy

THE MEDIA RIGHTS FLYWHEEL

SCALE VERTICAL

Build recurring audience (DTC)

MEDIA RIGHTS

Sell rights to broadcasters via Two Circles

GROUP EXIT

IP Portfolio Acquisition

WSS creates the assets. Two Circles facilitates the distribution. Together we drive the Enterprise Value toward a major media group exit.

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Global Footprint

SOCIAL PROOF & REACH

225K Owned & Affiliated Followers
25M+ Monthly Impressions
20 Athlete Home Countries
187 Countries Reached

GLOBAL DOMINANCE

WSS isn't just a local promotion; it's a borderless digital property. Our athlete-led distribution model ensures that every "Super Show" resonates from London to Bangkok to Mexico City.

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Accessibility

THE GLOBAL TONGUE

We remove the barrier to entry by speaking the language of the fan. Our infrastructure is built for rapid localization.

EN

English

ES

Spanish

FR

French

THE OPPORTUNITY

With the right distribution partner, WSS is prepared to implement live multi-language commentary for core markets, allowing broadcasters to deliver a localized premium experience without the overhead.

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Production Powerhouse

BRAINCUP MEDIA: THE STORYTELLERS

ELITE LINEAGE

WSS content is produced by BrainCup Media—the same visionaries responsible for the production of all Riyadh Season events.

This brings a "Main Stage" cinematic quality to every WSS property, ensuring our media rights hold Tier-1 value for global broadcasters.

EMBEDDED NARRATIVES

We don't just broadcast matches; we build International IP. Through high-narrative 'Embedded' storytelling, we connect global audiences to the fighters' journeys, turning athletes into household names before they even step into the ring.

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Athlete Sourcing

GLOBAL TALENT PIPELINE

WSS identifies and mobilizes elite talent from every major combat and athletic corridor, ensuring every "Super Show" is a true international collision.

WESTERN HUB

  • United Kingdom
  • USA & Canada
  • Europe (All Nations)

ASIA PACIFIC

  • Thailand
  • Japan & Cambodia
  • Australia & NZ

CULTURAL BLOCS

  • French-Speaking Nations
  • Spanish-Speaking Nations

EMERGING FRONTIERS

  • Middle East
  • North Africa
  • Mediterranean

WHY IT MATTERS

By flying athletes from these specific regions, we don't just import talent—we import their local audiences.

Every athlete acts as a distribution node, bringing 1st-party data and social impressions from their home territory directly into the WSS ecosystem.

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Distribution Strategy

CONTENT RIGHTS: MARKET TIERING

TIER 1: CORE

DTC EXCLUSIVE / NO SALE
  • United Kingdom
  • United States
  • Australia

TIER 2: SECONDARY

HYBRID / CONDITIONAL SALE
  • Spain
  • Germany
  • France
  • Netherlands
  • Italy
  • Greece
  • Cyprus
  • Thailand
  • Scandinavia
  • Portugal

TIER 3: GROWTH

OPEN FOR DISTRIBUTION
  • Canada
  • New Zealand
  • Mexico
  • Central Europe
  • Eastern Europe
  • Middle East
  • Cambodia
  • Japan

*Tier 2 markets allow for rights sales provided WSS retains partial direct-to-consumer (DTC) access to preserve long-term data ownership.

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WSS Logo

WORLD SUPER SERIES

The Future of Unified Sports IP

CONTACT & PARTNERSHIPS

charlie@world-super-series.com