WORLD SUPER SERIES
X ZENZAP

Official Communications Partner

THE PARTNERSHIP

This proposal outlines a strategic partnership between World Super Series (WSS) and Zenzap as the Official Communications Partner across our combat and emerging sport verticals - beginning with Muay Thai and expanding into future properties such as Padel.

INTEGRATION SCOPE

The partnership integrates Zenzap's communications infrastructure across our athlete, gym, and fan ecosystem - delivering direct customer acquisition, brand positioning, and first-party data capture across live events, digital platforms, and our OTT distribution network.

STRATEGIC ACCELERATION

Given Zenzap's hyper-growth stage and appetite for scalable acquisition channels, we believe moving directly into an official partnership - rather than a pilot - unlocks greater integration depth, speed to market, and long-term commercial return for both parties.

THE MISSION

World Super Series is a sports media and promotion company that identifies high-participation, high-growth, but commercially fragmented sports and scales them into unified global properties.

CENTRALIZED ECOSYSTEMS

We enter sports early, invest heavily into infrastructure, and build centralised ecosystems through:

• Live events
• Content production & storytelling
• Digital audience aggregation
• OTT distribution
• Direct-to-consumer subscription platforms

COMMERCIAL HOME

Our model focuses on compounding recurring audiences and revenues positioning WSS as the long-term commercial home of each sport vertical we enter.

TARGET CRITERIA

We target sports that demonstrate:

• High global participation & Year-on-year growth
• Fragmented professional structures
• Strong content translation
• Gym / club ecosystems
• International scalability

CURRENT FOCUS: MUAY THAI

UPCOMING FOCUS: PADEL

One of the fastest growing sports globally with rapid court development across Europe & Middle East.

Strong recreational & corporate adoption with significant growth in markets such as Europe and the Middle East.

PHASED ROADMAP

World Super Series is currently focused on consolidating leadership within combat sports - beginning with Muay Thai across 2025 and 2026.

Expansion into additional sport verticals, including Padel and other high-growth fragmented properties, is scheduled from mid-2027 onward.

SCALABLE INTEGRATION

This phased approach ensures that each sport launches with full commercial infrastructure, broadcast distribution, and audience aggregation already in place - protecting partner ROI while enabling scalable integration opportunities as new verticals activate.

As Official Communications Partner, Zenzap will receive priority integration rights across all future sport verticals as they are launched.

SHARED INFRASTRUCTURE

WSS builds sport properties through a shared central infrastructure:

• Marketing & Sales
• PR & Communications
• Content & Storytelling
• Broadcast Production
• Event Operations
• Athlete Management & Matchmaking
• Distribution & OTT Management

ONE RELATIONSHIP

This structure allows partners like Zenzap to plug into multiple sports, markets, and audiences through one relationship.

MARKET LEADERSHIP

By entering commercially fragmented sports verticals early and investing heavily into infrastructure, athlete pay, production, and distribution, WSS rapidly establishes itself as the market leader and default platform for elite competition.

COMMERCIAL CONTROL

This consolidation strategy provides structural advantages versus entering oversaturated sports markets where rights, sponsorships, and audience share are already monopolised.

For partners, this means alignment with the dominant infrastructure layer of the sport not a single promotion - providing deeper integration and longer commercial lifespan.

LONDON, UK - MARCH 14

Thailand headline athlete integration with athletes representing 12+ countries. Multiple world champions featured with a metropolitan, corporate-heavy audience demographic.

Strategic Role: Launch event establishing broadcast, brand, and partner integration benchmarks.

MADRID, SPAIN - APRIL 18

Southern European market entry featuring Spain, Australia, France, Cyprus, Scandinavia & UK athlete representation.

Strategic Role: European expansion pilot with regional storytelling localisation.

GLOBAL CALENDAR

ATTENDANCE & DIGITAL

All WSS events are capped at approximately 1,000 in-person attendees. This model creates ticket scarcity, drives OTT subscriptions, and funnels global audiences into digital ecosystems.

DISTRIBUTION

Core Markets: UK, Australia, United States.

International Syndication: In addition to OTT, WSS content is syndicated via free-to-air and broadcast partners across Canada, MENA, Latin America, Africa, and South East Asia.

OFFICIAL PARTNER

Official Communications Partner of World Super Series.

Category exclusivity across:

• Messaging platforms
• Gym communication systems
• Event communications
• Fan messaging & retention infrastructure

A. EVENT OPERATIONS

Zenzap powers communications across athlete onboarding, gym & coach coordination, event staff & crew, broadcast production teams, and vendors.

This positions Zenzap as the operational backbone of WSS events.

B. FAN MESSAGING & DATA

Integration includes:

• Ticket buyer messaging & Last-minute sales pushes
• Event reminders & updates
• Event announcements
• Venue information
• Post-event engagement

COMMERCIAL VALUE

This integration delivers:

• First-party fan data
• Multi-touchpoint retargeting
• Repeat ticket conversion
• OTT upsell funnels

THE DATA FLYWHEEL

C. OTT PLATFORM

Subscriber messaging, fight week alerts, content release drops, and subscription offers.

Geo-targeted campaigns drive retention, upgrades, and international audience capture.

D. GYM NETWORK

WSS works with 200+ gyms globally. Opportunities include:

• Communication case studies
• Coach onboarding funnels
• Gym adoption campaigns
• White-label success stories

BROADCAST INTERACTION

• "Message Us on Zenzap" live broadcast CTA
• Fan questions read on air
• Fighter Q&A integrations
• Live polls & audience messaging

OPERATIONAL STORYTELLING

Behind-the-scenes comms workflows, fighter coordination journeys, and event operations content.

Gym Use Cases: Coach communication features and gym adoption storytelling.

POSITIONING

Zenzap receives:

• Official partner designation
• Logo placement across digital assets
• OTT partner listings
• Event screen branding
• Broadcast mentions
• Press release inclusion

VALUE TO ZENZAP

INVESTMENT

Partnership Fee: €2,000 per month (€24,000 Annual).

Term: 12 Months (Starting March 2026).

Exclusivity: Category exclusive for messaging & communications platforms.

WHY NOW?

• Zenzap is in hyper-growth phase.
• WSS provides multi-market acquisition access.
• Events create awareness → messaging drives retention.
• Data capture solves slow event ROI cycles.

DEPLOYMENT

1. Confirm partnership approval.
2. Execute commercial agreement.
3. Technical integration workshop.
4. Activation planning session.
5. London event launch deployment.